July 26th, 2010 by Stephen Jones Leave a reply »

  Forrester Research Inc cited  Microsoft Dynamics CRM as a Leader in both  The Forrester Wave™: CRM Suites for Midsized, Q2 2010 (June 2010) and The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 (June 2010) reports.

….. many CRM technology projects were deferred or cancelled in 2009, our latest research spotlights that organizations of all sizes are now investing again to improve the customer management capabilities they’ve neglected during the past 18 months. If you are a business process leader in a large [or midsized] organization, you’re challenged to pick the best CRM solution to enable your company to capitalize on the upturn,”  .. William Band, vice president and principal analyst, Forrester Research,….. “Microsoft Dynamics CRM shines by offering flexibility for large and midsized organizations.’

 The Forrester Wave reports evaluated the strengths and weaknesses of 19 customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of midsized organizations and 18 CRM solutions for large organizations against 516 criteria reflecting the requirements of large organizations. These criteria included, among other factors, offering a multifunctional CRM application suite, a solution targeted to multiple industries, and a product now in general release and in wide use by customers.

 In Forrester’s evaluation of multiple CRM solutions, Microsoft Dynamics CRM got high marks for ease of use and relatively fast deployment times.

Buyers like Microsoft Dynamics CRM’s usability, lower price and its quick time to value compared with traditional CRM applications

The Forrester Wave™: CRM Suites for Midsized Organizations, Q2 2010 and The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 reports are available at: http://www.microsoft.com/presspass/itanalyst/default.mspx. More about Microsoft Dynamics CRM is available at http://www.microsoft.com/dynamics. In addition, people can follow the Microsoft Dynamics conversation daily and engage with the community at http://www.twitter.com/msdynamics and http://www.twitter.com/msdynamicscrm.

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