UAE and AI

June 20th, 2019 by Stephen Jones Leave a reply »

A report commissioned by Microsoft and conducted by EY says the UAE has seen the second highest AI investment over the past decade, more than USD $2.15 billion
• One in five companies in the country consider AI as their top digital priority
• 94% of C-suite leadership consider ‘AI strategy’ as an important topic and 35% of non-managerial staff are actively having AI discussions

New research shows the state of AI within businesses across the UAE is expected to improve dramatically over the next three years,as a growing number of executives look to AI to drive their digital agendas. Already, 18% of businesses in the country consider AI their most important digital priority. (AI Maturity Report in the Middle East and Africa (MEA) Click here – a new study commissioned by Microsoft and conducted by EY.)

The UAE’s progress in elevating the AI agenda is a direct result of leaders across the country recognising that the technology is a key differentiator across all sectors. 94% of companies in the UAE report involvement in AI at executive management level – the highest percentage of any surveyed country in MEA.

“When we examine companies with high AI maturity, it’s clear that the technology is driven directly by the CEOs themselves. This high level of involvement typically results in greater investment in AI, broader adopti on and a greater number of successful implementations,” says Sayed Hashish, regional general manager at Microsoft Gulf.

Leadership capability in the UAE is also rated high when compared with other countries in MEA. While 64% of respondents believe they have moderate, little or no AI leadership competency, 24% of executives in the UAE rated themselves as highly competent, with another 46 percent indicating they are either competent or very competent. Most companies still consider themselves to be in the planned phase of AI maturity, meaning AI has not yet been put to active use. On the opposite end of the spectrum, just 8% of businesses perceive themselves as advanced in their application of AI.

It’s not surprising that the UAE is the second highest regional investor in AI over the past ten years, investing $2.15 billion in total. The bulk of this investment went towards social media and Internet of Things (IoT) transactions. This was followed by notable spend across a further eight technologies, including smart mobile, gamification, and machine learning.

Machine learning is ranked as the most useful AI technology, with primary emphasis placed on decision support solutions, then smart robotics and text analysis, where customer interactions are the key focus.

The UAE’s open culture around AI is a highly positive indicator of the health of the technology within the country. 94% of UAE companies have ‘AI Strategy’ as an important topic at C-suite level and a significant 35% of companies say AI discussions are filtering down from top management right the way through to non-managerial levels. As a result, employees in the UAE embrace opportunities to participate in skills training and pilot programmes.

UAE companies are, in general, heavily focused on customer engagement when it comes to AI. The use of chatbots in the marketing space has become common, largely because they enhance the customer experience, ultimately demonstrating obvious value to management. UAE respondents expect AI to deliver greater operational efficiencies, drive down costs and, most importantly, enable them to be more competitive. Companies within the Emirates view prediction (76%) and automation (76%) as the most relevant applications of AI for their businesses.

65% of UAE companies rate themselves as highly to very competent when it comes to drawing on external alliances to strengthen their AI capabilities.

Synergy Software Systems offers Integration as a service, Robotic Process Automation, Machine learning, and Advanced analytics solutions

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