LinkedIn, Lithium, and Dynamics CRM

October 17th, 2015 by Stephen Jones Leave a reply »

CRM integration saves up to 30 minutes of time every day while increasing sales productivity by 17%, per rep. Source: Accenture study

To enable companies to more easily connect their social selling activities to their customer engagement efforts. LinkedIn are building deeper integration between LinkedIn Sales Navigator and Microsoft Dynamics CRM.

LinkedIn online professional network, claims more than 364 million members worldwide. With LinkedIn information embedded right into Dynamics CRM, sellers can better identify and build relationships with new and existing customers.

With the LinkedIn Sales Navigator integration, sellers can send connection requests, view the latest lead and account updates, discover similar decision makers, and send InMail messages directly from Microsoft Dynamics CRM.

In June this year Microsoft entered into an nalliance agreement to integrate Lithium social interactions and community data into Microsoft Dynamics CRM.

That agreement extends Lithium’s community platform to customers who rely on Microsoft Dynamics and offers enterprises more capabilities and choice in their customer relationship management (CRM) needs.

Lithium provides a community platform with more than 100 million members participating in the Lithium-powered community every month.

The close integration of Lithium community data within Microsoft Dynamics offers businesses greater insights from the wealth of customer signals embedded in communities.

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