Synergy Software Systems -Dynamics Ax for 2015

January 11th, 2015 by Stephen Jones Leave a reply »

As we start a New Year its interesting to see how much Dynamics Ax has evolved in the last year. The releases of Ax2012 R2 and R3 were particularly significant – (R3 contained more new code than the whole of Ax 2009).

Some key enhancements include: a new mobile POS , Omni channel retail, transportation module, mobile warehouse, Much enhanced Projects module with WBS structure, support for azure, Management Reporter updates, new budget process….etc!

Licensing and pricing was also revised with R3 to make it feasible to do more with Functional and task user licenses and to broaden the scope for device licences, all of which contributed to making Dynamics Ax exceptional value for money.

Synergy clients were quick to adopt the new features. We started the year with go live after 3 months on Ax 2012 R2 for a major food producer. We ended the year with the distinction of the first go live on Ax 2012 R3 in the region. This included:
- A major development for advanced projects,
- Manufacturing
- Synergy Dynamics Ax Payroll module for R3,
- Implementation of Dynamics CRM, with integration to Ax 2012R3
- Management reporter
Two more companies in the group are to be added shortly and a new retail concept.

Synergy had introduced a financial solution for the private education sector for admission and billing, which is deployed in several schools in Dubai and Abu Dhabi. Our comprehensive Payroll solution with enhanced HR has also been favourably received.

Its very interesting to see the significant increase in the number of Ax inquiries we have on hand, year on year. This reflects growing awareness of the solution and its enhanced features, it’s move to being a true enterprise solution. It is also a complement to the Synergy Ax consulting team and the consistent Synergy record of delivering successful Dynamics Ax projects over the last 10 years, and also our outstanding support which was recognized with the highest customer satisfaction award for the region from Microsoft.

We are seeing a lot more interest from the government sector, and from other GGC countries disillusioned with ill-equipped partners relying on offshore and freelancing models of delivery to give an illusion of lower cost – but which ultimately result in incomplete, or failed projects with poor post sales support.

Despite the oil price side, continuing world recession and exchange and commodity rate volatility the interest in Dynamics Ax is continuing to rise. The region remains an important distribution hub, particularly for Africa, and manufacturing is now expanding into new areas other than food, construction and oil field supplies. Many companies are now moving beyond local sales offices and spreadsheet systems, and need robust, feature rich, integrated, scalable and compliant erp systems to take their business forward, With Expo 2020 the Dubai government has sent ambitious growth targets with a balanced budget and we see Dynamics Ax and cloud options helping companies to grow, diversify, and vertically integrate across geographies to take advantage of the opportunities.

To learn more about Dynamics Ax and take your business forward with a proven partner callus on: 0097143365589
Don’t take our word for it – ask Microsoft, ask our customers.


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