Dynamics Ax 2012 R3 Retail – omni channel features and licensing

July 22nd, 2014 by Stephen Jones Leave a reply »

The retail industry is undergoing one of the biggest changes in the past 20 years as retailers make the transition from multi-channel to omni-channel.

Forrester forecasts that purchases made via Smartphone and tablet online are to reach almost 30-percent of the total online retail purchases by the end of the year for a total of $86 billion.

Microsoft Dynamics™ AX 2012 R3 provides multi channel retail including eCommerce and mobile solutions for retailers to kick-start their business with online sales.
- Modern Point of Sale (POS), assisted sales and centralized store management
- eCommerce
- Social integration
- Omni-channel management
- Order management, processing and payment
- Merchandizing and catalog management

Organizational Management
- How to manage your organization model (modelling your organization hierarchy with operating unit),
- Retails parameters (workflow, number sequences, default values),
- Store integration (commerce data exchange services, asynchronous server profile, store locator)
- Retail channels (brick and mortar store, online store, social and marketplace channel integration, call center operation, warehouse based stores)

Point of Sale (POS) Management

- Manage POS profile setup (POS machine, tablet and mobile, store database connection and configure the POS extensible features),
- POS terminal profile (Receipt format, screen layouts, keyboard mapping, buttons and grids image, drawer operations),
- Barcode and label configuration.

Product Management

- Manage product category hierarchy,
- Product parameters,
- Product setup (single product, Kits product),
- Configure pricing and discounts,
- Release the products to your desired business units,
- Connect vendor information to products.

Retail Operations
- Configure Retail workers (security and shift management),
- Maintain the retail reports,
- Customer loyalty and gift card operations,
- Process end of day operations
- Manage the inventory replenishment.

POS Operations
- POS activities ),
- Create a customer quotation (manage a quotation to sales order),
- Create a sales order (Buy online and pick to store scenarios including delivery and deposit requirement).

Enterprise Operations
These features enable you on how to manage the retail transaction services to leverage the enterprise operations, perform the online activities (Reporting, receiving, transferring, stock counting) , Call center managements (Sales order – Cross sell and up sell products, Payment, Delivery and customer service)

Extended Features

- Manage trade allowances, rebate and royalty management for the enterprise retail business
– Centrally from the head quarter.
– Customer item template list that can be turned into sales order.

AX 2012 Retail Licensing:


The Microsoft Dynamics AX 2012 R3 solution runs on central servers at headquarters.
Each server running an instance of the Microsoft Dynamics AX 2012 R3 software require one Server license per running instance.
Each store location will need to license a Microsoft Dynamics AX 2012 R3 Store Server which provides access to the following new Microsoft Dynamics AX 2012 R3 capabilities:
- Local caching for offline use of data
- Centralization of POS in the store
- Local management of items such as promotions

A retail company with Mobile POS devices directly connect to the central Microsoft Dynamics AX 1012 R3 solution running at the company headquarters.
All servers running an instance of the Microsoft Dynamics AX 2012 R3 software require one Server license per running instance. These users and devices require CALs to access the solution functional and should be licensed in accordance with the Product Use Rights (PUR).

AX 2012 R3 solution can runs on central servers at headquarters. A server running an instance of the Microsoft Dynamics AX 2012 R3 software requires a Server license .
Standard Commerce Core Server should be licensed for all eCommerce scenarios.
Each Microsoft Dynamics AX 2012 R3 Standard Commerce Core Server must be assigned an appropriate number of Microsoft Dynamics AX 2012 R3 Standard Commerce Core licenses.


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